The Store

Created in March 2010 from an idea by Valeria Costantini, Diva Babies is a clothing outlet for children and teenagers in Florence.

The choice is really wid: Burberry, Polo Ralph Lauren, Daniele Alessandrini, Eddie Pen, Olive, Il Gufo, Harmont and Blaine, Ermanno Scervino, Bonpoint, Monnalisa, Liu Jo, Armani, Diesel and many others.

Diva Babies dresses our children from 0 to 16 years, with beautiful, original, fashionable and selected garments and among the well-known brands, offered at advantageous and competitive prices.

This clothing store for children in Florence has become an important reference point in the city center for mothers who are passionate about fashion, always looking for quality clothes and accessories for their little ones at affordable prices.


All branded items are offered with a 30 to 70% discount percentage of the original price tag.

And while the mothers admire and choose among the vast offer, the children have fun drawing with colored chalk on the wall or solving a mini puzzle in the play area dedicated to them. The shop, although developed in an ancient building in the heart of shopping and luxury in the city, is set up and organized for children, so that every purchase is a peaceful and pleasant moment for mothers and their children.

The assortment: passion and Made in Italy

Don’t lose the opportunity to meet real fashion!

What can we do for you

In Diva Babies you’ll find…

Diva Babies clothing outlets for male and female children and teenagers in Florence also offers accessories and footwear, but also linen and baby linen. For ceremonies, we have baptism dresses, communions, confirmations and bridesmaids

The only outlet for your children in the heart of Florence, where you can find the best Made in Italy fashion brands!




Diva Babies

Via della Vigna Nuova, 6 – 50123 – FIRENZE





10:00 – 14:00 // 15:00 – 20:00

Open every day from Monday to Sunday

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